September 22, 2020

New viewer engagement analytics and video reporting instruments give customers of HubSpot Video, which is powered by Vidyard, better perception into buyer behaviors and the true affect of their on-line video content material

KITCHENER,Ontario – September 22, 2020 – To assist the rising urge for food for video in enterprise, Vidyard labored with HubSpot to develop new analytics and reporting performance, which is now out there in HubSpot Video — the answer for internet hosting and publishing video inside HubSpot’s advertising and marketing, gross sales, service, and CMS software program, powered by Vidyard’s on-line video platform.

The brand new capabilities, unveiled at the moment at INBOUND 2020, allow HubSpot Video customers to show video views by web site guests into actionable insights for his or her advertising and marketing, gross sales, and repair groups to allow them to reply sooner, enhance personalization, and convert extra guests into clients. New enhancements additionally embody the flexibility to tug and drop movies into HubSpot touchdown pages and e-mail campaigns, generate sturdy video reporting, and revel in a seamless consumer expertise in HubSpot Video and Vidyard’s premium on-line video platform providers.

“Video is a crucial communication software on this hyper-connected, on-line surroundings when many patrons and sellers are working from house,” says Michael Litt, Co-Founder and CEO of Vidyard. “To outlive this fast transformation, companies should discover impactful methods to make their clients really feel related, so communications should be extra human. No software does this higher than video, whereas additionally driving actual enterprise outcomes.”

“Once we launched HubSpot Video in 2018, our aim was to make it simple for each salesperson, marketer, and assist consultant to create genuine, customized movies,” says Nicholas Holland, GM of Advertising and marketing Hub at HubSpot. “Now, as video turns into more and more vital within the remote-first world, we’re excited to convey extra highly effective reporting instruments to our clients, enabling them to make data-driven selections that enhance their clients’ expertise with video.”

HubSpot Video Updates Deliver New Capabilities and Better Ease of Use

The brand new updates to HubSpot Video, now in Non-public Beta with choose HubSpot clients, enable customers to:

  • Know precisely who’s watching their movies with CRM view occasions: For the primary time, all customers of HubSpot Video in Advertising and marketing Hub (Professional and Enterprise) will obtain video-viewing knowledge as a part of their contact exercise timelines. This knowledge supplies entrepreneurs with a brand new degree of perception into buyer engagement by serving to them to know precisely which movies their contacts are watching and after they’re watching them, after which use this data to drive their advertising and marketing ahead — all inside HubSpot. Prospects can improve to a premium Vidyard plan for much more granular insights to drive advertising and marketing automation.
  • Perceive the affect of video content material utilizing a brand new customized report builder: An all-new, report-building consumer interface will make it simple for entrepreneurs to research video view knowledge for deeper perception into video efficiency and call engagement.

Along with extra highly effective video analytics and new methods to tie video content material to buyer engagement, HubSpot’s refreshed drag-and-drop CMS makes it simple to embed and customise movies on web site pages, touchdown pages, and e-mail advertising and marketing campaigns. Video thumbnails might be custom-made and video gamers might be tailor-made to create the final word branded expertise. This will likely be particularly useful for entrepreneurs tasked with constructing efficient e-mail campaigns, touchdown pages, weblog posts, and extra.

Additionally introduced, clients of each HubSpot Video and Vidyard’s premium on-line video platform providers will get entry to two-way synchronization between the 2 options, making it simpler to make use of movies at scale and get the utmost worth out of each platforms.

Learn the way Vidyard and HubSpot are working collectively to allow entrepreneurs to leverage video and CRM knowledge to higher have interaction with their clients by becoming a member of the digital session at INBOUND 2020: ‘Utilizing Video and Your CRM to Energy Your Advertising and marketing,’ hosted by Tyler Lessard, VP of Advertising and marketing at Vidyard, and Nicholas Holland, GM of Advertising and marketing Hub at HubSpot.

HubSpot Video is now out there in Non-public Beta with basic availability coming for all customers in Advertising and marketing Hub.

Extra Data:

About Vidyard

Vidyard helps companies and professionals join with their audiences in an entire new manner by means of partaking, customized, and measurable video experiences. By its world video internet hosting and analytics platform, Vidyard empowers companies like Honeywell, Citibank, and HubSpot to rework their method to advertising and marketing, gross sales, and company communications. By its free and professional instruments, Vidyard helps any enterprise skilled create and share customized movies to ship their message in a extra private and impactful manner. Hundreds of companies and thousands and thousands of individuals world wide depend on Vidyard for his or her video wants.

Media Contact

Sandy Pell, Head of Company Communications, Vidyard

Vidyard Powers New Video Insights and Reporting Tools in HubSpot Video

New viewer engagement analytics and video reporting instruments give customers of HubSpot Video, which is powered by Vidyard, better perception into buyer behaviors and the true affect of their on-line video content material

Sandy Pell

Sandy Pell

Sandy Pell is the Head of Company Communications at Vidyard. She’s been named as one in all Canada’s PR Prime 30 Beneath 30 by PR in Canada, and one of many Prime 20 Tech Ladies in Canada by the C100. When she is not crafting distinctive communications, you may discover her remodeling clean areas into outstanding locations as a industrial mural artist!

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