Expanded partnership helps Marketo Have interaction clients personalize their advertising experiences and drive higher viewers engagement via the ability of video content material and video analytics.
KITCHENER, Ontario – September 18, 2019 –Vidyard, a number one video platform for enterprise, at this time introduced an expanded partnership with Adobe to convey the ability of video content material and video engagement analytics to B2B advertising groups all over the world. Marketo Have interaction, a part of Adobe Advertising Cloud in Adobe Expertise Cloud, is a whole resolution for B2B entrepreneurs accountable for reworking the shopper expertise by partaking throughout each stage of complicated shopping for journeys. The brand new partnership permits companies to simply add video internet hosting, publishing, optimization, and analytics to their Marketo Have interaction deployments, and to combine video with their lead and account-based advertising automation packages. By way of this partnership, Marketo Have interaction clients can now work straight with a Marketo Have interaction gross sales consultant so as to add Vidyard to their Marketo Have interaction contracts. This implies working with one trusted advisor to construct a holistic advertising resolution that features video.
Entrepreneurs are Embracing Video as a Richer Method to Have interaction Audiences
Advertising groups are placing extra give attention to incorporating video into their advertising combine to raised have interaction with prospects and join on a extra private degree. They’re producing extra video content material than ever earlier than and utilizing it throughout a broader vary of selling packages and channels.
Based on Vidyard’s 2019 Video in Enterprise Benchmark Report, giant enterprise organizations created, on common, greater than 500 movies every final 12 months. These movies are getting used to help web site touchdown pages, e mail advertising, ABM, social media engagement, and extra. A lot of these companies nonetheless depend on conventional video internet hosting platforms like YouTube and Vimeo, which lack the flexibility to scale video content material administration effectively, to customise the playback expertise for conversions, or to trace video engagement insights by particular person lead or account. Vidyard delivers these capabilities and extra to assist entrepreneurs simply scale their use of video whereas maximizing the affect and worth of every asset.
“Vidyard’s reference to Marketo Have interaction has made it simple for us to trace curiosity in our movies from each recognized and unknown viewers,” stated Chris Perez, senior supervisor of Advertising Expertise for McKesson. “The mixing permits us to grasp whether or not our content material resonated with a selected particular person, account or goal demographic, and helps information our future content material technique choices.”
Bringing Video and Advertising Automation Collectively
“We’re thrilled to companion with Adobe to convey video internet hosting and analytics to organizations of each dimension that rely upon Marketo Have interaction. There’s no motive why video content material shouldn’t be tracked the identical approach advertising groups monitor different items of high-performing advertising content material,” says Devon Galloway, co-founder and CTO of Vidyard. “Our prolonged partnership will assist organizations handle their video content material with ease whereas unlocking the ability of video engagement knowledge straight inside Marketo Have interaction.”
Vidyard’s video advertising capabilities for Marketo Have interaction assist entrepreneurs to work smarter and extra successfully to:
- Customise and optimize video playback expertise: With Vidyard’s video participant, entrepreneurs can customise the look-and-feel of their video playback expertise whereas including in-video calls-to-action together with Marketo Have interaction types, gates, hyperlinks, and extra to generate and nurture leads and goal accounts. Entrepreneurs may create customized playlists, choose-your-own-path experiences, and hyper-personalized video experiences.
- Achieve an in depth view into video analytics: Entry Vidyard’s viewer analytics straight inside Marketo Have interaction, permitting entrepreneurs to optimize movies, rating leads and accounts based mostly on engagement, and successfully tailor subsequent steps. Detailed analytics assist entrepreneurs qualify their most engaged leads and accounts quicker by monitoring which movies they’re watching and the way lengthy they’ve engaged in every.
- Add, retailer, and share limitless video property: Entrepreneurs can handle movies with ease and have full management of their content material and knowledge. Add, retailer, and share as many movies as you’d like with predictable annual prices.
- Showcase movies in an organized, branded, and distraction-free channel: Preserving audiences engaged is vital, which is why Vidyard presents Video Hubs to showcase an organization’s assortment of movies on a branded webpage. Entrepreneurs have the flexibleness to customise the pages and facilitate content material consumption to fulfill their targets, with easy accessibility to participant analytics and insights.
“Let’s face it – video is extremely partaking, and that’s why it’s turning into a important a part of the advertising combine and why we deepened our partnership with Vidyard – to make it simpler for Marketo Have interaction clients to incorporate video of their advertising technique,” says Brian Glover, director of product advertising, Marketo Have interaction, Adobe. “When you understand how your clients have interaction along with your video content material and might leverage that knowledge with the ability of automation to personalize each touchpoint, it creates distinctive experiences that transfer leads and goal accounts via the shopper journey quicker.”
Vidyard is the video platform for enterprise that helps organizations drive extra income via the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive higher engagement of their video content material, monitor the viewing actions of every particular person viewer, and switch these views into motion. World leaders reminiscent of Honeywell, LinkedIn, Citibank and Sharp depend on Vidyard to energy their video content material methods and switch viewers into clients.
Sandy Pell, Head of Company Communications and Public Relations, Vidyard