September 3, 2019

It looks as if everybody and their canine has a podcast today. As of this writing, there are over 700,000 lively podcasts with greater than 29 million episodes! The common podcast listener tunes in to a median of 6.5 hours every week.

Enterprise is the second hottest class, which suggests podcasts are an excellent alternative to have interaction with new audiences as a model. However with a lot content material accessible, it’s essential to think about how one can promote your superior new podcast to face out from the gang.

The golden ticket to viral recognition continues to be social media, the place video is the popular format. YouTube’s viewers alone is 2 billion customers and counting, and 43% of month-to-month podcast listeners say they listened to podcasts on YouTube up to now 12 months. Podcast groups are simply beginning to notice how they’ll leverage video to succeed in new audiences. Fortunately the 2 codecs go hand in hand, and it’s simpler than ever to file podcast episodes with video.

Vidyard runs three video podcasts and we’ve examined the waters of this uncharted territory by trial and error. So if you happen to’re not sure of find out how to get your podcast going with video, learn on as I unpack our learnings from the previous few months, and assist you select the best video podcast format for your online business!

  1. Contents
  2. 1. 3 Inquiries to Ask Earlier than Beginning a Video Podcast
  3. 1.1 What’s the podcast about?
  4. 1.2 Who will host the podcast?
  5. 1.3 How will you format every episode?
  6. 2. Video Podcast Codecs to Select From
  7. 2.1 The In-Studio Video Podcast
  8. 2.2 The Distant Interview Video Podcast
  9. 2.3 The Combined Footage Video Podcast
  10. 3. Going Ahead

3 Inquiries to Ask Earlier than Beginning a Video Podcast

Suppose a video podcast is perhaps best for you? Earlier than you begin, ask your self the next questions.

1. What’s the podcast about?

The very first thing to do is determine your area of interest and keep on with it. Should you veer off-topic, your viewers would possibly get confused or really feel ignored. It could be fairly complicated if the following episode of “My Favourite Homicide” was a assessment of their favourite pizza place (until a homicide had occurred there). An viewers will solely stick with you if they’ll depend on constant content material from week to week.

2. Who will host the podcast?

I’m certain you and your pals or co-workers are hilarious, however you additionally must have one thing to supply. For instance, on first pay attention, the two Dope Queens podcast feels like two pals chatting about present points with cool interviewees, however Phoebe Robinson and Jessica Williams are literally extremely skilled comedians with backgrounds in feminist idea. Be sure your hosts match properly along with your chosen subject if you need your podcast to final!

3. How will you format every episode?

From rom-coms to pop songs to speak exhibits, every bit of content material follows a format with a view to current distinctive data inside a well-known construction. It doesn’t matter what your podcast is about, content material is extra digestible to an viewers in the event that they know what to anticipate. Selecting the best format will rely in your hosts, subjects, sources, and targets.

Vidyard Logo

Handle Your Video Podcast Handle, host, and embed your video podcast.

Signal Up Free

Video Podcast Codecs to Select From

Now that you simply’ve found out your podcast’s path, it’s time to decide on a format that can work properly for video and audio each. There are just a few in style choices to select from.

The In-Studio Video Podcast

This format options a number of hosts who discuss conversationally in the identical studio arrange every episode. You file the complete episode on video and isolate the audio in post-production for distribution on podcast platforms. This format requires little or no enhancing. Merely add the footage into your enhancing program of selection to combine the audio, music, and add in a pre-recorded intro and outro animations. The success of the in-studio format largely depends upon the energy of the hosts. They need to ideally be equal components personable and educated about the subject material.

In our Video Island Podcast, hosts Blake Smith and Mat King are video manufacturing consultants, who additionally occur to be good friends. They area questions on manufacturing every single day of their roles, so this podcast is their try and share that data with the world. They know their stuff, however perhaps extra importantly, they’ve a pure ease of their communication. They don’t use plenty of jargon, however handle to maintain issues shifting with out dumbing it down.

Blake Smith and Mat King, hosts of the Video Island Podcast

Verify Out the Video Island Podcast Blake Smith and Mat King, hosts of the Video Island Podcast The Video Island Podcast solutions your whole questions on making nice movies, from pre to submit manufacturing. Hear Now