Right here’s one factor most of us agree on … creating content material is time-consuming.
Final month, I spoke to a bunch of Buffer followers and located that 71 % wished a sooner solution to create and publish content material.
After listening to this, I made a decision to crunch the numbers behind content material creation.
The common Buffer consumer publishes 9 posts a day.
Normally, this includes loading up a separate platform the place the content material is saved. That may be a Trello board, a Notion doc, or a Google Sheet. It takes no less than 90 seconds, to load up the content material, copy it over to Buffer, test its formatted appropriately, and to schedule it.
90 seconds per publish may sound quick, but it surely provides up. Mixed it’s:
- An hour and a half every week.
- Seven hours a month.
- Or, 84 hours a 12 months.
In different phrases, every year the common Buffer consumer will spend two-working weeks (84 hours), simply copy and pasting content material from one platform into Buffer.
I’d reasonably you save that point and take a vacation some place sizzling.
So, I’m delighted to introduce Concepts, the most recent function from Buffer.
The concept behind Concepts
With Concepts you’ll be able to retailer all of your nice concepts, tweak them till they’re prepared, and drop them straight into your Buffer queue.
That can prevent two-weeks a 12 months. No extra copy-and-pasting from one platform to a different, with all of your concepts in a single place, you’ll be able to work sooner and smarter.
With Concepts, you’ll be able to seize and retailer your nice concepts each time they arrive to you.
Whether or not that’s on the go along with our cell app, across the internet by way of our browser extension, or within the second on the Buffer desktop app.
Plus, Concepts is designed to be easy and intuitive to make use of, but highly effective sufficient to retailer all sorts of concepts. You possibly can add pictures, gifs, movies, hyperlinks and extra to your concepts.
By saving all of your finest concepts in a single place, you’ll have a gallery of curated content material that can hopefully encourage you to create much more.
8 concepts to get you began
Saving Concepts to Buffer is easy and initiative. With the Buffer browser extension, you’ll be able to spotlight any textual content, right-click, and save to Concepts.
Why don’t you attempt it out?
Listed here are eight Concepts it can save you to get began 👇
- Create a how-to-video that paperwork how your service/product works 📹
- Associate with one other model for a chunk of content material 👫
- Do a social swap: have a group member take over social for a day 🔄
- Distill a weblog publish into a fast 30 second TikTok 📽
- Pull a quote out of your weblog publish and share to Pinterest📍
- Ballot your viewers on Twitter or LinkedIn 🗳
- Ask one in every of your teammates to do an AMA about their job 🙋♀️
- Stroll via a list-based weblog publish on Twitter Threads or an Instagram Carousel 🧵
Why not save these recommendations to Buffer as Concepts and switch them into content material in your personal social channels.
⚠️ One level to pay attention to, some Buffer customers who signed up over a 12 months in the past and haven’t migrated on to the New Buffer platform gained’t have the ability to entry Concepts simply but. So, in case you can’t see Concepts in your Buffer dashboard that will probably be why. Nevertheless, don’t fear, shortly we’ll provide a approach so that you can switch onto the New Buffer platform to entry Concepts, plus a bunch of different new Buffer options.
What’s subsequent for Concepts
We’re simply getting began with Concepts. It’s been great to listen to a number of companies and people share how a lot they love the function, and we will’t wait to maintain evolving the function. Subsequent up, we plan to construct out the cell app performance, promote urged Concepts, and supply tags and classes.
We’d love to listen to from you! If you happen to’ve given Concepts a attempt, how’s it going? What would you prefer to see us add to it? Get in contact with us on Twitter to share your ideas and suggestions.
Get began with Concepts right here →