Digital promoting is the title of the fashionable gross sales sport. Listed below are 10 video scripts and e-mail templates that assist real-world sellers break in with prospects remotely.
“Digital promoting” isn’t a brand new time period, however over the previous few years, it’s gained severe prominence within the gross sales world.
Historically, outdoors gross sales meant face-to-face promoting—whether or not that was by way of door-to-door gross sales, in-person buyer conferences, or occasions and conferences.
However then the pandemic modified all that. With outdoors gross sales off the desk, inside gross sales—completed remotely from an workplace or over the telephone—turned the brand new customary. And whilst consumers settle again into previous norms, sellers are discovering that their digital promoting instruments and techniques are serving to them rating extra replies, conferences, and offers.
On this remote-focused world, it’s as much as you to make sure that the client engagements you had been having face-to-face proceed seamlessly, even if you’re a metropolis, nation, or continent away.
Stumped on the right way to get began? We acquired in contact with our companions to learn the way their gross sales groups make digital connections. On this information, you’ll uncover their successful e-mail scripts and templates (with video examples!) that actual sellers use to realize success with digital promoting.
Take this information to go as a transportable PDF. (Excellent for sharing together with your staff!) Obtain PDF - Contents
- 1. First Contact Video Scripts and Emails
- 1.1 First Contact: Customized First-Contact Intro (from Influence)
- 1.2 First Contact: Inbound Lead Comply with-Up (from Income River)
- 1.3 First Contact: Account-Primarily based Video (from SmartAcre)
- 2. Comply with-Up Video Scripts & Emails
- 2.1 Comply with-Up: No Response (from Vidyard)
- 2.2 Comply with-Up: Reviving a Useless Opp (from Vidyard)
- 2.3 Comply with-Up: Break-Up on a Lead Gone Chilly (from HubSpot)
- 3. Closing Video Scripts and Emails
- 3.1 Closing: Micro Demo Video (from Six & Move)
- 3.2 Closing: Proposal Walkthrough (from Salted Stone)
- 4. Put up-Gross sales Video Scripts & Emails
- 4.1 Put up Gross sales: Upsell/Re-Engagement (from BabelQuest)
- 4.2 Put up-Sale: Gross sales Handoff to Companies (from New Breed)
- 5. Instruments for Digital Promoting
First Contact Video Scripts and Emails
Video is an unimaginable technique to make a primary impression with a prospect. Consumers are sometimes amazed by the non-public engagement that comes with a video message—and also you get to ascertain that invaluable face-to-face connection with out the necessity to truly meet them in particular person.
Listed below are a number of top-tier templates from our pals at Influence, Income River, and SmartAcre.
First Contact: Customized First-Contact Intro (from Influence)
I seen in your LinkedIn profile that your group wish to begin utilizing extra video content material. Try this 30-second video I made for you on how corporations like IMPACT are utilizing customized video within the gross sales course of to humanize the shopping for expertise for prospects. Video permits your prospects to kind a relationship with you earlier than you will have a dialog, set expectations for the appointment and extra.
See my video right here: {video sharing hyperlink}
{embed video}
Let’s schedule a time the place I can discuss you thru this!
| Introduction | Hey Teri! It’s Lindsey with IMPACT. |
|---|---|
| Worth | I made this video to ship to you so you may see the worth of getting a customized video in an e-mail message. |
| Objective | At IMPACT we use this tactic in quite a lot of methods from following up on discussions to introducing ourselves to shoppers throughout the onboarding course of. |
| Subsequent Steps | I’d like to schedule a gathering with you to dig deeper into your gross sales course of to determine alternatives to make use of video. |
| CTA | Use the hyperlink in my signature to e-book half-hour on my calendar for us to talk. |
| Thank You | Thanks for watching and discuss to you quickly 🙂 |
First Contact: Inbound Lead Comply with-Up (from Income River)
Hey {first title},
Thanks for reaching out. Listed below are some assets based mostly on the place you crammed out this type
Let’s schedule a name, however first let me introduce myself. Watch this 30 second video
{embed video}
Schedule a gathering
| Introduction | Howdy, thanks for reaching out to Income River. My title is… |
|---|---|
| Worth | Let’s arrange a name, we’re a staff of specialists who can resolve. |
| Objective | Assist us uncover the place you need assistance |
| Subsequent Steps | Guide time on my calendar, ship particulars or inquiries to kickstart |
| CTA | Calendar hyperlink |
| Thank You | Trying ahead to talking |
First Contact: Account-Primarily based Video (from SmartAcre)
Hey [first name] / Personalize!
Kudos in your spectacular digital advertising technique. / One thing related to their position.
Curious in case you are getting probably the most out of each step of your results in gross sales course of? / Hit on a problem.
Right here’s what I seen whereas I used to be in your web site. / Add worth.
Watch this 90 second video. Not going to lie, a number of cookies had been harmed within the filming course of. Discover out why… / Tie to “provide”
{embed video}
Let’s discuss at your comfort. Guide time on my calendar, chat with us on our web site, or reply to this e-mail. / Give them a number of methods to attach to allow them to base it on their most popular format, not yours.
| Introduction | Hello [name]. Cookies are for closers! That’s one thing we are saying right here at SmartAcre. |
|---|---|
| Worth | Primarily based on [company name]’s web site, you will have a formidable lead seize course of. I like how you might be utilizing [technology] to [add personalization]. |
| Objective | Are you getting probably the most out of your tech stack? |
| Subsequent Steps | I’d love to listen to extra about your challenges and share concepts from our MarTech specialists. |
| CTA | Guide a gathering – I’ll ship cookies. |
| Thank You | Let me know when you’ve got some other questions and thanks a lot for watching! |
Comply with-Up Video Scripts & Emails
So that you’ve made that preliminary connection, however now your prospect’s gone darkish. No have to panic! Video is a good answer for these offers gone chilly.
Right here’s a choice of nice follow-up video templates from HubSpot, in addition to our very personal Vidyard gross sales staff.
Comply with-Up: No Response (from Vidyard)
Hey {first title},
I haven’t heard again from you. I needed to carry your consideration to XYZ…Because you {title/position}, I assumed this could be related/you’d need to discover.
I made you a video to offer extra info/say hiya.
{embed video}
Please let me know your ideas.
| Introduction | Hey {first title} |
|---|---|
| Worth | I needed to ship you a video to offer some context to my earlier e-mail and since I seen XYZ and because you {title/position}, I assumed this could be related. |
| Objective | *Summarize details of worth prop/why you’re reaching out* |
| Subsequent Steps | I might love to talk about XYZ and get your ideas on … |
| CTA | Please e-book time in my calendar |
| Thank You | Thanks for watching! |
Comply with-Up: Reviving a Useless Opp (from Vidyard)
Hey {first title},
I needed to succeed in again out due to your conversations with {AE} in {date}. To jog your reminiscence, your staff was occupied with XYZ.
Within the video under, I’ve summarized our earlier conversations round XYZ.
{embed video}
Trying ahead to listening to from you to see if that is nonetheless a precedence/if it is a
higher time to talk.
| Introduction | Hey {first title}, |
|---|---|
| Worth | I needed to ship you a video as a result of again in {date}, your staff chatted with {AE} about X, Y and Z. |
| Objective | I needed to see in case your priorities have shifted, or possibly if it is a higher time to talk. |
| Subsequent Steps | I might love to leap on a fast name to sync up and see if we are able to present worth and assist with {related space based mostly on earlier convos} |
| CTA | Guide time in my calendar |
| Thank You | Thanks for watching! |
Comply with-Up: Break-Up on a Lead Gone Chilly (from HubSpot)
Hey {first title},
I understand time is effective and possibly this isn’t the most effective time to have a dialog about our product. Earlier than I am going quiet, I needed to ship you tthis quick video and depart you with a helpful useful resource.
Watch this quick video to be taught what this useful resource contains
{embed video}
| Introduction | Hello staff, Over the previous few weeks I’ve tried to get in contact with you and your staff. Recognizing the present state of the trade I can solely think about the pressure you is perhaps beneath. That in thoughts, I went and downloaded our 2020 Advertising and marketing Insights whitepaper for you. Maybe your staff will discover worth within the useful resource when strategizing for what’s to return. |
|---|---|
| Worth | The connected doc has insights into how customers have shifted their focus, the methods through which they’re spending their time and the way finest to attach in new methods. |
| Objective | Whereas our instruments actually enable you to to raised join with the customer, our assets usually change into a good way to remain knowledgeable of developments in advertising + gross sales and allow your staff to make the simplest selections every step of the best way. |
| Subsequent Steps | My hope is that you simply takeaway some good insights from my previous emails and that this final one serves as subsequent step to serving to you. |
| CTA | Do you have to ever need to talk about technique, GTM plans or development fashions I’m all the time completely satisfied to reconnect with you – I’d ship you assets every now and then as properly in hopes of constant to assist from the sidelines. |
| Thank You | Be properly, I’m right here when you ever want me. |
Closing Video Scripts and Emails
You’re virtually throughout the end line. It’s time to shut that opp! A video message may also help drive that deal to success.
Try these business-winning templates from Six & Move and Salted Stone.
Closing: Micro Demo Video (from Six & Move)
Hey {first title},
Nice to talk with you right now and I recognize you sharing a few of the background on what’s occurring at {firm}. From our dialog, there are a number of details the place HubSpot can actually assist handle your development processes: Giving your gross sales and advertising groups shortly accessible insights to raised perceive the movement of actions. Simply segmenting probably the most engaged leads in order that your groups can higher prioritize their time by following up with key contacts. Utilizing automation to nurture your guests based mostly on their curiosity, and highlighting excessive precedence leads to your groups to chop down on admin work
I’ve created a brief (~3m30s) video under to stroll you thru what this seems like in HubSpot, test it out:
{embed video}
For those who’ve acquired any questions or suggestions forward of our subsequent assembly, please e-book a time and let me understand how I can assist.
| Introduction | Hey Alex, nice chatting with you simply now! |
|---|---|
| Worth | We talked about fairly a number of options, so I needed to shortly spotlight the CRM and a few of the cool issues you are able to do with the automation. |
| Objective | Spotlight key automation options that they’re occupied with and share associated assets they will learn to maintain the deal shifting easily. |
| Subsequent Steps | We’ve acquired a gathering arrange subsequent week to scope out your personas and map them to the properties in HubSpot to essentially make the automation give you the results you want. |
| CTA | I’ve included a number of related hyperlinks so you may educate your self on the options, e-book a gathering with me on the finish of this video when you want anything earlier than our subsequent assembly. |
| Thank You | Let me know when you’ve got some other questions and thanks so a lot for watching! |
Closing: Proposal Walkthrough (from Salted Stone)
Hey {first title},
We’ve accomplished the proposal! There’s numerous necessary info to evaluate. The method aligns together with your timeline and objectives.
Check out this transient proposal overview I recorded so you will discover every little thing you’re searching for.
{embed video}
Do you will have time to talk by way of this at {time} on {day}? Right here’s a hyperlink to my calendar—be at liberty to e-book time when it’s handy.
| Introduction | Hey {first title}! That is what we’ve been working in direction of collectively. I’m thrilled to be sending you our {engagement sort} proposal. |
|---|---|
| Worth | We’ve outlined a {method sort} that’s guided by {essential strategic deliverable} and backed by {essential strategic deliverable techniques} The purpose of this {engagement sort} is to {purpose 1}, {purpose 2}, and {purpose 3}. |
| Objective | This proposal doc outlines the method, scope of labor, finances, and timeline for Salted Stone to accomplice with {firm title}. |
| Subsequent Steps | The following step is to hop on a name this week to stroll by way of the method and tackle any questions you or your staff might have. |
| CTA | You will discover a hyperlink to my calendar within the e-mail, be at liberty to e-book time when it’s handy. |
| Thank You | Thank You — Trying ahead to discussing your suggestions! |
Put up-Gross sales Video Scripts & Emails
Simply since you closed that deal doesn’t imply you’re completed fairly but. Video is a good instrument for maintaining momentum rolling by way of post-sales actions, like upselling or handoffs to different groups.
Listed below are a few useful post-sales templates from BabelQuest and New Breed.
Put up Gross sales: Upsell/Re-Engagement (from BabelQuest)
Hey {first title},
I needed to succeed in again out due to your conversations with {AE} in {date}. To jog your reminiscence, your staff was occupied with XYZ. Within the video under, I’ve summarized our earlier conversations round XYZ.
{embed video}
Trying ahead to listening to from you to see if that is nonetheless a precedence/if it is a higher time to talk.
| Introduction | Hey {first title} |
|---|---|
| Worth | I needed to ship you a video as a result of again in {date}, your staff chatted with {AE} about X, Y and Z. |
| Objective | I needed to see in case your priorities have shifted, or possibly if it is a higher time to talk. |
| Subsequent Steps | I might love to leap on a fast name to sync up and see if we are able to present worth and assist with {related space based mostly on earlier convos} |
| CTA | Guide time in my calendar |
| Thank You | Thanks for watching! |
Put up-Sale: Gross sales Handoff to Companies (from New Breed)
Hey {first title},
I’ve completed the video for gross sales handoff for (Firm Identify). They bought (Product Names).
Please watch the video earlier than kickoff and be at liberty to ask me any questions!
{embed video}
| Introduction | Hello staff, we’ve simply closed an ideal cope with (Firm Identify). |
|---|---|
| Worth | Right here’s every little thing I discovered about our new shopper that you simply’ll have to know earlier than assembly them. |
| Objective | First up, they got here in by way of (lead supply) and the contacts are (contact names). They bought (product names).They’re a (persona title).Different necessary components: Trade Firm measurement Firm foundedThe gross sales course of was (simple/tough/enjoyable/participating and supply motive).We mentioned numerous objectives, together with:And we mentioned timeline and scope, which you’ll be able to find right here and are, roughly: |
| Subsequent Steps | Now that you recognize all about (Firm Identify), please be at liberty to ask me questions. |
| CTA | Click on right here to see the contract and related assessments or property. |
| Thank You | Get pleasure from working with (Firm Identify)! |
There are a ton of instruments out there in terms of video platforms, CRMs, and challenge administration. Listed below are a number of tried-and-true options to get you began.
- HubSpot: As a part of HubSpot’s free CRM, your staff can leverage contact deal and activity administration, e-mail monitoring and engagement notifications, assembly scheduling, gross sales quotes, and extra.
- Vidyard: The web video platform constructed for enterprise. Enhance leads, speed up your pipeline, and delight clients, all with one-to-one video messages.
- Zoom:A distant conferencing instrument that has a ton of performance for staying in contact.
- Slack: A collaboration and messaging platform that retains distant groups collectively.
- Google Workspace: Cloud productiveness and collaboration software program that makes engaged on initiatives throughout groups easy and simple.
- Monday.com: A platform that powers groups to run processes, workflows, and initiatives in a single digital workspace.
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